Why Public, Human Experienced Art by Design

Public Large-scale immersive art is powerful — it transforms spaces, connects people emotionally, and draws crowds at festivals worldwide. Yet behind the scenes, it’s costly to produce, requiring significant budgets for materials, transport, tech, and specialised labour.

As a result, it remains largely inaccessible to underfunded communities, rural areas, and smaller festivals. It’s often treated as a “luxury” in funding decisions — admired but under-supported.

This means that public immersive art remains largely out of reach for underfunded communities, rural areas, and smaller festivals. It's too often seen as a luxury—admired, but rarely supported.

As the field becomes more specialised, barriers grow for emerging artists without funding or industry access. This limits whose voices are present in public spaces—and whose stories are left out.

Yet in these fast-changing times, as technology reshapes our lives, public immersive art is becoming one of the most vital platforms we have—for connection, reflection, and making the invisible seen.